We could talk about our breadth of experience, how well we collaborate, our passion, our awards, our blistering IQ’s (yeah, we have a few of those) and even how we can recite the four pillars of trust in our sleep. But in the end, you have to like the people you do business with. We think you’ll like us. We think you’ll also like EMA (Engagement Marketing Analytics) – our latest team member. She provides deeper understanding and insights so clients can optimize the consumer relationship.
Loreen Babcock / Chairman and CEO
Loreen is widely regarded as one of the foremost experts in applying behavior change models, leveraging data, innovative and traditional insight methods, as well as creativity to produce groundbreaking work that powers consumer action.
Rupert Huelsey / Chief Digital Officer
Back in a time when the market viewed the Internet as little more than an electronic billboard, Rupert was busy shattering this perception by enabling companies to use the Web for the first time as a personalized, one-to-one, marketing and transaction channel.
Mike Trepicchio / Chief Engagement Officer, Group Team Leader
Mike Trepicchio is Chief Engagement Officer, Group Team Leader at Unit 7. He is a seasoned professional with 30+ years of industry experience. Mike brings with him a breadth of experience from his experience on both the Pharma client side as well as his extensive experience on the agency both professional and consumer.
Dr. Mark Spellmann, Ph.D. / Research and Behavioral Psychology
If you want to find out what makes people tick, Mark Spellmann is just what the doctor ordered. He has an extensive background in health psychology research and is considered a bona fide expert in the area of adherence to medication regimens.