Attend the Advertising Week
Trust Forum III
TUESDAY, OCT 4 | 9-11AM | BREAKFAST AT 8:30AM
THOMSON REUTERS BUILDING | 3 TIMES SQUARE
8:30 AM Breakfast
9:00 – 9:15 AM Loreen Babcock, CEO, Unit 7
9:15 – 9:40 AM Keynote: Kevin Slavin, Chairman and Cofounder of Area/Code
9:45 – 10:40 AM Panel discussion: Chris Babel (CEO, TRUSTe), Mike Dover (coauthor, Wikibrands), Kevin Slavin, and Steven Rosenbaum (author, Curation Nation)
10:45 -11:00 AM Open Q & A with Loreen Babcock & Guests
Are consumers giving up their privacy or are we taking it? The third installment in our Trust Forum series explores the challenges and ethical considerations that marketers face in an increasingly cocreated online world.
Kevin Slavin, Cofounder of Area/Code, delivers the keynote address on how consumer and brand expectations of privacy are shifting as consumers collaborate in product innovation, creative development and content curatorship.
A panel discussion with Chris Babel (CEO of TRUSTe), Mike Dover (coauthor of Wikibrands), Kevin Slavin, and Steven Rosenbaum (author, Curation Nation) further discusses online privacy, social media and trust.
Check back soon for additional participants.
