Brands are no longer the sole driver of consumer perception. Social channels have empowered consumers to take a bigger role in shaping the way we think about brands and companies. Today’s brand images are co-constructed by consumer opinions about quality, experiences and many other factors. Trust in brands is a crucial component of this co-creation, but it has to be earned, sustained and, at times, restored.
With this in mind, we partnered with Networked Insights, a leader in social listening, to create the Crowd Trust Pilot and broaden our consumer behavior change expertise. Our next-generation analytics solution measures and dissects consumers’ trust levels in a company or brand across four essential trust pillars (vulnerability, integrity, stamina and empathy). This innovative data and analysis yields keen insights that can help reshape a more effective and targeted CRM or 360 marketing strategy. Contact us to find out how the Crowd Trust Pilot can help your brand or company.
