Identification Research™
Consumer trust in corporations has declined dramatically. Traditional research doesn’t adequately address this lack of trust. At Unit 7 we have developed a new way of gaining trust insight with Identification Research.
Identification Research has the agency “Walk in the Shoes” of our consumers for weeks at a time. When we adopt the perspective of our clients’ customers, we are able to demonstrate to clients what it is going to take to build visceral trust of their brand.
We combine Identification Research with our primary and secondary research to develop a holistic understanding of consumer trust, needs and goals. We have taken research to a new level.
Our Energy Engagement Experience with Reliant Energy was quite an experience.
Our first initiative had us walking in the shoes of a diabetic for 14 weeks. The learning was incredible!
